Strategy
Creative strategy that connects purpose with action.
We help mission-driven organisations develop strategic campaigns that achieve real change.
Whether you’re trying to shift behaviours, influence policy or raise awareness, we turn insights into action with clear messaging and creative thinking.
Want to turn purpose into strategy?
Our Strategy Work
Build strategies that influence public attitudes
We offer campaign, content, digital marketing and communications strategy. Our clients often bring deep knowledge of the issue and audience. We bring the creative insight, planning expertise and hands-on delivery experience to help them go further.
From governments and international organisations to NGOs and think tanks, we’ve supported clients to build strategies that influence public attitudes, inspire behaviour change and support policy reform.
Our process starts with a collaborative workshop to explore the objectives, audiences, internal KPIs and existing insights. From there, we build full strategies including campaign planning, clear objectives, messaging frameworks and theory of change models. We deliver our work in accessible strategy documents and talk clients through the thinking behind them.
As a full-service studio, we can also bring these strategies to life. From creative development to execution and evaluation, we are ready to support every stage of delivery.
Bring these strategies to life
Deliver lasting impact
We can scale our strategies to suit large campaigns or targeted communications, and adapt them for multiple languages, cultures and platforms.
Our strategy work is led by Managing Director Jenni Hollis, who brings two decades of experience in political, advocacy and behaviour change strategy. We work closely with our clients to shape strategies that are as ambitious as their goals.
Want to tell your story?
The MakerChange Studio team are talented, smart, conscientious, detail led, and offer tremendous value for money. Their creative work is truly inspiring and has led to some amazing results. They are an absolute pleasure to work with – always bringing great energy, enthusiasm and understanding to the creative process. It’s incredible to watch their ideas come to life; I can’t imagine going to any other agency for future projects.
Ross Burley
Co-Founder, Centre for Information Resilience
Why work with us?
No more clunky, ‘one-size-fits-all’ agency teams. You’ll have an experienced, dedicated manager, a streamlined process, and a bespoke creative team that cares deeply about your cause.
Global talent, local expertise
A global network of creatives. Bespoke teams for each project, chosen for their skills and passion.
Value for money
A remote, digital-first model with no excess. Fewer meetings, lower emissions, and more creativity.
Creative meets strategy
Design, storytelling and strategy all working together. Your goals and audience kept front and centre.
Purpose in our DNA
You’re working for change. So are we. Like our clients, we work exclusively on social and environmental challenges.