We developed a distinctive brand identity for WeProsper, including logo, colour palette, typography, and full visual guidelines. We produced a comprehensive brand toolkit for coalition members, plus supporting assets including film, report templates, and social media visuals. This cohesive package enables the coalition to maintain a consistent and engaging presence across all platforms.
Change
ICRW asked us to create a brand for their new global coalition, WeProsper, which works to empower women and girls using evidence-based, systemic approaches. The coalition wanted a strong, modern identity that would resonate with policy decision-makers, civil society, and coalition members alike, and reflect their feminist, intersectional mission.
Makers
The project was led by an experienced female designer with a passion for women’s rights, overseen by our Creative Director. The team also included specialists in film, report design, and social media, ensuring a consistent visual identity across all outputs.
Impact
The WeProsper brand has been adopted by the coalition and continues to be used across campaigns, reports, social content, and advocacy work. The visual identity has helped the coalition clearly communicate its mission to policy makers and civil society audiences, enhancing engagement, credibility, and visibility for women’s empowerment globally.