A modern brand system, guidelines and digital rollout for Transport & Environment, enabling consistent, impactful communications across Europe.
Change
Transport & Environment wanted a refreshed, modern brand that reflected their mission to reduce transport emissions, and communicated authority with policymakers, partners and the public. The goal was to standardise visuals across offices and channels, making complex advocacy work more accessible and engaging.
Makers
A bespoke team led by a senior brand designer, supported by a graphic designer and animator, delivered full brand guidelines (logo, rules, colours, font, graphics, photography, tone), social templates, website styling, and an asset pack to ensure consistent, data-led, scalable communications across T&E’s website and national offices.
Impact
The new identity has been adopted across six T&E offices: Spain, UK, France, Germany, Poland and Italy. The roll out accelerated content production, with teams producing more visually engaging material. The brand now provides a clear, accessible framework that enhances T&E’s credibility and impact across Europe.