We developed a new brand identity built around a tree logo with interconnected roots, supported by earthy colours and a clean, accessible font. Alongside brand guidelines and assets, we created bespoke illustrations to bring warmth and clarity. We then designed and built a comprehensive new website to meet the needs of EFN’s diverse audiences. Since launch, we have supported the wider rollout of the brand across reports, strategy documents, and business cards.
Change
The Environmental Funders Network (EFN) wanted a refreshed brand that would better reflect their role as connectors within the environmental movement. Their existing identity no longer captured the dynamism and reach of their work. They also needed a large, accessible website that could serve multiple audiences, from new givers and funders to advisors and fundraisers, offering resources, blogs, events and more.
Makers
A purpose-driven graphic designer with a passion for environmental issues created the new brand identity and illustrations. A highly experienced website designer and developer ensured that the new site met the highest sustainability standards, both in design and technical build. The project team was led by our Managing Director, who also provided consultancy on messaging and storytelling.
Impact
The rebrand has given EFN a modern and distinctive identity that reflects their values and role in connecting changemakers across the environmental sector. The new website provides a clear and accessible platform for information, collaboration and inspiration. With the brand now applied consistently across their digital and print materials, EFN has a stronger, more professional presence to support their mission.
Working with Jenni and Carlie and the wider Maker Change team was a brilliant experience and I couldn't recommend them enough. Their insights and experience helped drastically improve our branding and identity; their creative process was accessible and fun for our wider team and made it easy for everyone to embrace our new identity. As an environmental charity, it was important that we worked with a team that understood the impact we were trying to have and why high-quality communications would be a key part of that. The website build led by Andrew was also expertly done with the right mix of technical expertise and creativity. We are so pleased with our new website, which has worked beautifully since launch. Maker Change are now our 'go to' designer and creative lead for all our projects – we know when they are involved, we can rest easy that the end result will be exceptional.
Tara Cooper
Communications Manager, Environmental Funders Network