We created a new brand system designed to be simple, accessible and authoritative. A monochrome palette, paired with a distinctive highlight colour, allows CIR to spotlight discoveries and findings. The visual identity was designed to be applied consistently across digital platforms, reports, social content and sub-brands, creating coherence and protecting against copyright infringement. We also delivered full brand guidelines, digital assets and templates, enabling CIR to implement the identity seamlessly across all channels.
Change
The Centre for Information Resilience (CIR) is an independent, non-profit social enterprise dedicated to exposing human rights abuses and war crimes, countering disinformation, and combating online harms targeting women and minorities. CIR has grown rapidly since its founding. Their brand needed to reflect this credibility and scale, projecting authority, clarity and accessibility across diverse audiences from policymakers to the OSINT community.
Makers
We brought together a team of designers with deep branding expertise and experience in countering disinformation. Oversight from our creative leadership ensured the new identity aligned with CIR’s values of trustworthiness, credibility and innovation, while steering clear of tropes of secrecy or aloofness.
Impact
The rebrand has given CIR a professional, credible and modern identity that reflects its position as a trusted authority in OSINT and investigations. It underpins the design of their new website, strengthens their visibility with policymakers, journalists and donors, and connects CIR’s sub-brands under a unified system. Today the brand is used consistently across all outputs, amplifying CIR’s role as an independent and respected global voice in exposing disinformation and human rights abuses.
The MakerChange Studio team are talented, smart, conscientious, detail led, and offer tremendous value for money. Their creative work is truly inspiring and has led to some amazing results. They are an absolute pleasure to work with – always bringing great energy, enthusiasm and understanding to the creative process. It’s incredible to watch their ideas come to life; I can’t imagine going to any other agency for future projects.
Ross Burley
Co-Founder, Centre for Information Resilience