We delivered a bold and distinctive visual identity, including a personal logo, signature, full brand guidelines and a suite of assets for digital and social use. The identity was applied to a fully bespoke website which showcases Paul’s priorities, partnerships and ongoing mission. We also produced a short hero video using motion graphics and archival footage to bring Paul’s message to life on the homepage.
Change
Paul Polman is a business leader and campaigner working to accelerate progress towards the UN Sustainable Development Goals. His team wanted to develop a personal brand and digital platform that could communicate Paul’s values and mission, building bridges between the worlds of business, government and civil society. The identity needed to reflect urgency, collaboration, inclusion and hope, while remaining clear and accessible to a wide, global audience.
Makers
We assembled a multidisciplinary creative team tailored to the brief. A senior branding designer led on concept and strategy, bringing deep experience in personal branding for purpose-driven leaders. A graphic designer and animator produced templates and digital content, and a website designer and developer with expertise spanning both corporate and nonprofit sectors led the build. Together, our team created a joined-up brand and digital presence designed to resonate across audiences and platforms.
Impact
The new identity and website provide a strong foundation for Paul’s digital presence, making his purpose and priorities clear while appealing to a wide range of stakeholders. The collaborative and strategic process resulted in a brand that feels both personal and expansive, designed to grow with his evolving mission. The site continues to serve as a trusted hub for engagement, and we remain part of the extended team, offering support as needed.
I cannot recommend MakerChange Studio highly enough. In my years running comms for various organisations, I am yet to come across a digital team that can offer such creativity and professionalism in equal measure. Designing Paul’s digital brand identity required real thought, given that we work with business, government and civil society, all of whom are very different. The MC team are so good at taking a brief, helping you think it through, understanding whatever limits you have to contend with, and seeing the opportunities. And then they take all of that away, and come back with concrete ideas, beautiful content, and a collaborative process. Building the website was actually a pleasure, which I never thought I’d hear myself say about any website build. The support since has been just as good. We really consider them an extended part of our small team’s family.
Zena Creed
Former Director of Communications and Campaigns for Paul Polman