We designed the Net Positive Employee Barometer: a visually striking digital report that used Paul’s visual identity and human-centred imagery to bring warmth and clarity to the findings. Clever use of layout and data visualisation helped the report feel accessible, while still being professional and credible. Alongside this, we created a suite of social assets and managed a digital marketing campaign to reach key business decision-makers on LinkedIn.
Change
Paul Polman’s team commissioned research to better understand employee expectations of business and discovered a striking trend: a rise in ‘conscious quitting’ driven by a lack of purpose, sustainability and ethics in the workplace. They wanted to visualise and promote these findings in a way that would resonate with senior business leaders, making a compelling case for a more values-led approach to business.
Makers
A senior graphic designer with experience in civil society and advocacy-led design produced the visualisation of the data and messaging. They were supported by our strategic and digital marketing team, who created and delivered targeted content for social platforms, with a focus on engaging business audiences on LinkedIn.
Impact
Our targeted LinkedIn campaign reached over 30,000 business leaders, including C-suite executives and decision-makers across finance, retail and food sectors. With a below-benchmark cost per click, the campaign delivered strong engagement while raising awareness of the employee expectations driving conscious quitting. The report continues to be shared across networks as a compelling call to action for purpose-driven leadership.
I cannot recommend MakerChange Studio highly enough. In my years running comms for various organisations, I am yet to come across a digital team that can offer such creativity and professionalism in equal measure. Designing Paul’s digital brand identity required real thought, given that we work with business, government and civil society, all of whom are very different. The MC team are so good at taking a brief, helping you think it through, understanding whatever limits you have to contend with, and seeing the opportunities. And then they take all of that away, and come back with concrete ideas, beautiful content, and a collaborative process. Building the website was actually a pleasure, which I never thought I’d hear myself say about any website build. The support since has been just as good. We really consider them an extended part of our small team’s family.
Zena Creed
Former Director of Communications and Campaigns for Paul Polman