We created a vibrant visual identity that connects ‘Factivsm’ to the look and feel of the SDGs, while appealing to a younger global audience. We then designed and built a bespoke website with custom functionality that allows students to upload their own fact-inspired activism, including posters, videos, drawings and written messages. These contributions are automatically added to a visual library that showcases their ambition and creativity. The platform was built to handle varied styles and content types while maintaining a clean and accessible user experience. It is currently live in English, Spanish, French and Arabic.
Change
The World’s Largest Lesson, in partnership with UNICEF and UNESCO, wanted to launch a global campaign encouraging young people to become ‘fact-ivists’: using facts as the foundation to achieve the Sustainable Development Goals. They needed a bold visual identity and a bespoke platform that would engage young people and educators.
Makers
A small, agile team with deep experience in the SDGs and youth-focused campaigns. This included a creative designer with expertise in engaging younger audiences, a web designer and developer skilled in custom build projects, and a project manager experienced in multi-stakeholder, purpose-led campaigns.
Impact
Thousands of student creations have already been uploaded, transforming the website into a global showcase of youth action and imagination. The project launched on time and is already being adopted by educators and classrooms around the world, giving young people the tools, inspiration and platform to turn facts into change.