We designed an impactful printed card, paired with a tailored letter, to land directly on the desks of CEOs and Chief Sustainability Officers. The concept “The next champion to save our planet is…” revealed the word “YOU” as the piece unfolded, taking recipients on a clear, empowering journey from problem to action. The collateral combined bold messaging with accessible information and a QR code for next steps. To extend reach, we also created a digital version for email distribution.
Change
Make My Money Matter is a people-powered campaign. With £2.7 trillion invested through UK pensions, too much of it still funds harmful industries like fossil fuels, tobacco, arms and deforestation. The campaign wanted to convince leading pension providers that they hold the power to change this and urgently redirect investments towards positive, sustainable activities.
Makers
Our Managing Director developed the creative concept, while experienced designers with a track record in advocacy campaigns brought it to life. Together they crafted an engaging piece that balanced urgency with empowerment, making recipients feel part of the solution rather than the problem.
Impact
The interactive design cut through with a high-profile audience, ensuring Make My Money Matter’s message was noticed, remembered and acted upon. By putting decision-makers at the centre of the solution, the campaign inspired pension providers to engage with the issue of deforestation and their role in tackling it.