We designed a bold and authentic billboard to deliver messages from children, in a professional and engaging style that would resonate in the COP environment. Displayed in a prominent position inside the venue, the billboard became a striking visual statement of youth demand for climate education.
Change
World’s Largest Lesson wanted to make sure that young people’s voices were heard at COP26. They had gathered hundreds of letters from children across the world, demanding better climate education, and asked us to create a prominent and impactful way to share them inside the conference venue.
Makers
Our Managing Director proposed the creative concept and oversaw delivery, while a talented young female designer led the design execution. The team brought together a balance of authenticity and professionalism, ensuring the final work captured the urgency and honesty of children’s voices while still commanding attention in a high-level policy setting.
Impact
The billboard was seen by thousands of COP26 delegates and secured wide additional reach by serving as the backdrop for several high-profile media interviews. It stood out as a unique and memorable reminder that young people are demanding urgent action and education on climate change.