Love Beauty and Planet

Instagram influencer campaign to reduce litter in London


Litter takes years to degrade, causing harm to wildlife and habitats. Love Beauty and Planet wanted to encourage the general public to take a few minutes out of their day to pick up rubbish from the streets of London.


An experienced Director of Photography, producer and Content Director brought the spirit of this campaign to life. The cast included several of the UK’s biggest sustainability instagram influencers, including Zanna Van Dijk.


We developed the two minute acts of kindness campaign which included: social graphics, motion graphics, and a 1-minute hero film featuring our influencers litter picking on an afternoon on a busy East London canal. The campaign reached over 1 million Londoners in the first week of launch.

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